- event type:WOMEX 25 Conference Session
- date:24 Oct 2025
- time:11:00 - 11:45
- city/area:Tampere
- venue:Conference Room 4
- country:Finland
- event posted by:Piranha Arts
Links
Chaired by
Eugene Galushchenko (Ukraine/Spain/USA), onestop music; with
Rodrigo Contreras (Guatemala/USA), onestop music;
Patricia Carrera (Mexico/Spain), Control Freaks Music;
Leo Niemi (Finland), Freelance / Sync Sauna
This session offers a clear and practical introduction to sync licensing for artists, songwriters, and rights holders. What does it take for a song to be placed in a film, series, advertisement, or video game? Metadata. What rights are involved, and who are the key players – supervisors, agents, publishers, libraries? This session will cover the fundamentals, including how sync deals work, what makes music placement-ready, and how to start positioning your catalogue for licensing opportunities.