- event type:WOMEX 25 Conference Session
- date:24 Oct 2025
- time:12:00 - 12:45
- city/area:Tampere
- venue:Conference Room 4
- country:Finland
- event posted by:Piranha Arts
Links
Chaired by
Martin Sutton (UK), Very Syncable;
with
Rodrigo Contreras (Guatemala/USA), onestop music;
Dan Koplowitz (USA/Mexico), Friendly Fire Licensing
Everton Lewis, Jr (Canada), Wracket Music Supervision;
Sam Parvin (USA), Parvin Music
Synchronisation – the use of music in film, television, video games and advertising – is a valuable revenue stream for artists and one of the few opportunities accessible to musicians regardless of their country of origin or stage in their career. However, outside of sync-focused markets like North America and Europe, it remains underutilised and often misunderstood.
This panel will explore the benefits of sync licensing and unpack the challenges of placing music across international borders. This session will offer clarity, practical insights, and guidance to help navigate opportunities in global campaigns – from hit Netflix series to major international advertisements.