Ludwig Sound Booking Agency

Ludwig Sound is a booking and management agency giving voice to bold and borderless music projects. From world music to jazz, folk, funky grooves and global beats, Ludwig Sound has been building bridges between cultures and stages for over a decade.

Driven by a passion for unique identities and unforgettable live shows, the agency connects artists with festivals, venues, and audiences across Europe, with strong networks in Italy, Germany, Switzerland, Austria, and the UK. Alongside artist management, Ludwig Sound collaborates with major international festivals, curates artistic consulting for cultural events, and proudly organizes the Heidelberg Strassemusiktage Festival. The agency also runs its own record label, Rubik Media, dedicated to fresh and original sounds.

The roster brings together powerful acts such as Newen Afrobeat, Roforofo Jazz, Veeble, Lebron Johnson, Killabeatmaker, Rumba de Bodas, Afrodream, Fucksia, Poncho Veeble, Flaira Ferro, and international icons like Butter Funky (Black Eye Pies, Grammy Winner) and Sir Waldo Weathers (legendary baritone of James Brown).

Highlight of 2025: Ludwig Sound proudly presents Flaira Ferro at the WOMEX Showcase, bringing the raw energy of Recife’s traditions into a fresh, revolutionary global sound.

Because music has no borders – and Ludwig Sound makes sure the world can hear it.